Evaporated Cane Juice Market Worth $250 Million By 2030: IndustryARC

Evaporated Cane Juice market size is expected to reach $250 million by 2030 after growing at a CAGR of 5.9% during the forecast period 2024-2030 according to the latest market research report published by IndustryARC. The rising awareness about the health benefits of evaporated came juice, increasing demand for natural and alternative sweeteners, the expanding application areas in various applications such as bakery & confectionery, dairy, beverages, sauces and seasoning, and cereals and the increasing demand for natural and alternative sweeteners propel the demand, finds IndustryARC in its recent report, titled “Evaporated Cane Market By Type (Organic and Conventional), By Form (Granulated and Powder), By Application (Beverages, Bakery & Confectionary, Sweetener, Dairy, Sauces & Seasoning, Cereals, Nutraceuticals & Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Food Stores, Convenience Stores, Online Channels and Othera) By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030”

There is a growing need for natural and alternative sweeteners as high sugar consumption is associated with higher rates of obesity and a number of non-communicable diseases, including diabetes. As per the World Health Organization dietary guidelines, there is a need to limit sugar consumption to 5%-10% of total energy intake or less based on a 2000-kilocalorie diet, or 100-200 KCal. Evaporated cane juice is minimally processed, derived from sugarcane, and perceived as a more natural choice compared to artificial sweeteners or HFCS (High-Fructose Corn Syrup). It offers a sweetness level similar to sugar but with a slightly lower glycemic index, potentially making it a better option for blood sugar management. Thus, the increasing demand for natural and alternative sweeteners acts as a driver for the evaporated cane juice market.

The Asia Pacific region is the largest region and holds around 40% of the market share in the evaporated cane juice market. This can be primarily attributed to the sugarcane production in the region. Globally, India, China and Thailand rank second, third and fifth respectively in terms of sugarcane production. As per the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) report titled Sugar Annual, Thailand's sugarcane production is projected to recover in MY 2024-25 after experiencing a 12% reduction in MY 2023-24. Consequently, molasses production in MY 2023-24 is likely to increase to 3.57 million metric tons, up 6% from MY 2022-23

The bakery and confectionery segment is the largest application for evaporated cane juice due to the growing consumer demand for real, authentic, and minimally processed ingredients. Consumers are increasingly seeking bakery products that are non-GMO, natural, and free from artificial additives. According to FMCG Gurus' Health & Wellness Trends in Bakery Report 2022, about two in three global consumers find claims such as non-GMO, natural, and sugar-free highly appealing in bakery products. Evaporated cane juice fits these criteria perfectly, offering a natural sweetener alternative that enhances the taste and health profile of baked goods.

Health-conscious consumers are shifting away from refined sugars towards more natural alternatives like ECJ. This trend is further supported by the growing demand for clean label products, which emphasize simple and recognizable ingredients. As per Ingredion’s 2023 study, despite inflation, 78 % of global consumers are ready to pay extra for clean label. Clean labeling is often seen as a guarantee of good quality and healthiness. As a result, ECJ's minimal processing and natural origins make it an attractive choice for consumers seeking healthier sweetener options.

Developing unique evaporated cane juice products like organic varieties, different granulations, or blends with other natural sweeteners can attract new customers. Research into the potential prebiotic properties of evaporated cane juice could lead to its use as a functional ingredient, adding digestive health benefits to food products. Blending evaporated cane juice with other natural sweeteners like stevia or monk fruit extract could offer a product with balanced sweetness and potentially lower calorie content.

Evaporated cane juice is derived from sugarcane and undergoes minimal processing compared to refined sugar. This aligns with the focus on whole foods in plant-based diets. According to the Bloomberg Intelligence Report, plant-based food sales are expected to increase fivefold by 2030. Nearly half of all major food companies, including Kroger, Nestlé, and Unilever, have dedicated plant based teams in place to help them develop new products to compete in the marketplace. For consumers following a plant-based diet who still crave occasional sweetness, evaporated cane juice offers a natural alternative to refined sugar. 

Sugar Substitutes Market- Sugar substitute market is projected to cross $14 Billion growing with a significant CAGR during the forecast period owing to the sedentary lifestyle and rising health awareness among the consumers.

Juice Market- Juice Market size is estimated to reach $200.3 million by 2026, growing at a CAGR of 5.7% over the forecast period. Juice is a kind of drink or fluid that is extracted from natural fluid found in fruits or vegetables and are commonly consumed as a beverage.

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets.  

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Mr. Venkat Reddy

IndustryARC

Email: [email protected]

Web: https://www.industryarc.com

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