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The Fresh Fruits Market Size is estimated to reach $940.8 billion by 2027, growing at a CAGR of 2.9% over the forecast period of 2022-2027. Fresh fruits are fruits that have not been processed in any manner. Fresh fruit products are primarily used by individual customers for personal consumption or by industries for producing processed food products such as snacks, juices, syrups, extracts, sauces and purees. They are also extensively used by commercial establishments such as restaurants and catering services for the preparation of various meals and dishes.
Fresh Fruits Market Drivers
The Surge in Global Demand for Organic
Food Products After the COVID-19 Pandemic has Increased Market Growth.
According to the organic food consumption
statistics, the consumption of organic fruits in the U.S. is rising at a rapid
pace after the COVID-19 pandemic. For instance, 15% of the U.S. retail produce
industry in 2020 was made up of organic fruits and vegetables. Meanwhile, according
to the Agricultural and Processed Food Products Export Development Authority
(APEDA), the total area in India that is subject to the organic certification
procedure expanded from just 3.57 million hectares in 2017–2018 to more than
9.12 million hectares in 2021–2022. To draw customers, major market players are
also introducing new items with certified organic labels. For instance, according
to Naturipe Farms' vice president, the company saw a significant increase in
the demand for its organic California strawberries in 2022.
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Growth of Controlled-Environment
Agriculture (CEA) has been a Key Market Driver.
The implementation of Controlled-Environment
Agriculture (CEA) farming techniques such as greenhouses, aquaculture and
vertical farming is playing a major role in driving the market for fresh fruits
during the forecast period. CEA farming enables fruit producers to maximize
crop output while limiting operating costs, wastage and raw materials, thereby
increasing profits. Furthermore, CEA provides growers with the ability to
manipulate the crop's environment to the desired conditions, which facilitates
the growth of fruits even during off-seasons.
Acquisitions and Collaboration
In May 2022, Driscoll announced the launch
of their new Tropical Bliss range of premium Strawberries. Through the launch
of this product, Driscoll became the first fresh berry company to offer three
very different high-flavor strawberries mapped to a proprietary sensory wheel.
The collection was developed through traditional breeding methods without Genetically
Modified Organisms (GMOs).
The Major Companies in The Market
Include
The Major Companies in the Fresh Fruit
market include Fresh Delmonte Produce Inc, Dole Plc, Mirak Group, Fyffes Inc,
Stemilt Growers LLC, Naturipe Farms LLC and Chiquita Brands. Keelings,
Driscoll's Inc and Göknur Gda. Over the years, the key players in the
fresh fruit market have expanded their product offerings to maintain a
competitive edge in the market. Besides, companies operating in the market are
also increasing their Research and Development investments for creating new
fresh fruit crop varieties with superior taste, better texture and higher
resistance to diseases and harsh climatic conditions.