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The Dehydrated & Freeze-Dried Pet Food Market Size is estimated to reach $12.4 billion by 2027 and it is poised to grow at a CAGR of 6.7% over the forecast period of 2022-2027. Dehydrated pet food is minimally processed and often has a
consistency like freeze-dried food. The cooking methodology allows the preservation of key nutritional elements such as antioxidants, carbohydrates and other amino
acids. Newer-age companies are delivering the products with the premise of using
a higher-standard ingredient base which is equivalent to human-grade food, instead of using by-products or animal feed. Moreover, the discovery and adoption of beet pulp
as a good non-starch energy source amongst many other adaptations have proliferated
the market growth.
Dehydrated
& Freeze-Dried Pet Food Market Drivers
- A Growing Pet-adoption Trend Supplemented with Pet Humanization:
Pet humanization has been a vital driver for the adoption of
the moderately newly-launched dried and dehydrated pet food. These products
are rich in carbohydrates. Also, newer elements such as beet pulp are being added
by manufacturers to implore raw feeding as an option/alternative. Pet adoptions in various regions continue to benefit the market. Within
the US, around 85 million households owned a pet (APPA-2020). Additionally,
Asian countries like China and India would continue to help in realizing market
demand.
- The Right Blend of Nutrition and User Convenience:
Dehydrated pet foods are rich in enzymes, vitamins and
other essential bio-nutrients which help in providing the right balance of
nutrition to pets. Furthermore, various brands are highlighting the usage of
human-grade food in making pet food, instead of using by-products of animal feed.
Due to superior quality, pet owners prefer certain brands and offerings. The
gentle cooking process also ensures that the ingredients retain their natural
flavors. And since it’s easy to store, prepare and transport, it’s convenient
for pet parents. The senior-dog population is nearly 45-50% of the
younger-dog population.
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Certification
and Product Launch
In September 2022, YUMMERS - a new omnichannel pet-lifestyle brand launched a premium product that inspires a changed lifestyle. The "Gourmet Mix-Ins" offer freeze-dried single-ingredient proteins. Flavors such as Chicken, Beef Liver, Cheddar Cheese, Salmon & Sweet Potato and Turkey & Cranberry would be made available.
In
September 2022, The Honest Kitchen - a natural human-grade pet foods company
announced the successful completion of rigorous evaluation to become a Certified B
Corporation - the gold standard of social and environmental performance in
business.
The Major Players in the Market:
The major players in the Dehydrated and Freeze-dried Pet Food
market are Mars Inc, Affinity Pet Care, Primal Pet Foods, The Honest Kitchen, Diamond
Pet Foods, TruDog, Gambol and Ramical.
Over the years, market players have continued to stretch their offerings by integrating the value chain as they bring subsidiaries under one roof to deliver the highest quality at a competitive rate. Moreover, consumer purchasing power along with an increasing population with stress disorders would propel pet adoptions and drive market growth from 2022 to 2027.