The RTD Coffee Market size is estimated to reach $42.4 billion by 2027, growing at a CAGR of 7.5% during the forecast period 2022-2027. The growth of the RTD Coffee Market is greatly fueled by the increasing trend towards online shopping amidst the COVID-19 crisis and snowballing recognition of RTD Coffee among youth and middle-aged working population. Most consumers are buying coffee through online delivery channels, boosting the present trend of online shopping for at-home intake. This is propelling the global intake of RTD coffee. The hectic lifestyle and the increasing predominance of obesity have pushed people to focus more on fitness. Ready-to-drink coffee is a wonderful source of instantaneous energy and is therefore greatly recognized among the youth and the middle-aged working masses. Coffee includes caffeine and is abundant in antioxidants and vitamins like riboflavin.

RTD Coffee Market Growth Drivers:

Increasing Benefits of Providing Ready-To-Drink (RTD) Coffee by Specialty Roasters:

Typically, coffee includes caffeine, antioxidants and vitamins like riboflavin. As per Food Beverage Insider, chilled RTD coffee is responsible for 1 in 5 coffee launches worldwide. The RTD coffee market introduces an opportunity for specialty roasters to boost their revenue stream and attract a wider pool of customers by providing their own range. The attention is increasingly directed at enhancing their quality. For specialty roasters, including RTD coffee in their line of offerings has numerous advantages. One advantage is that it offers access to novel areas of the market, introducing an extra revenue stream and the opportunity for greater profits. Specifically, RTD coffee can be utilized to attract health-conscious customers who are increasingly abandoning carbonated soft drinks. The surging benefits of providing ready-to-drink (RTD) coffee by specialty roasters are therefore driving the growth of the RTD Coffee Industry, thereby contributing to the RTD Coffee Industry Outlook.

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Soaring Innovations in Ready-To-Drink (RTD) Coffee:

Coffee includes ample antioxidants and vitamins like riboflavin. As per Food Beverage Insider, one in six (17 percent) 18- to 34-year-old U.S. male coffee drinkers consider added functionality as a crucial factor when selecting which coffee to drink. The emergence of veganism is making its impression in the RTD Coffee Market and it is being observed that numerous brands are launching plant-based beverages in their portfolios besides conventional dairy offerings. Health-conscious customers are looking to enhance their lifestyle and plant-based RTD lattes that utilize almond, oat, hazelnut, rice and coconut milk are gaining increasing recognition. RTD coffee like Riff Cold Brewed delivers the latest offering in clean caffeine. The soaring innovations in Ready-To-Drink (RTD) Coffee are therefore propelling the growth of the RTD Coffee Market.

Portfolio Update:

In January 2022, it was reported that Coca-Cola with Coffee Mocha would hit shelves in the month coming up. It would be put together with the formerly accessible Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee avenue.

RTD Coffee Market: Competitive Landscape

Key companies holding major shares in the RTD Coffee Market are the Coca-Cola Company, Nestle SA, Suntory Beverage and Food, Starbucks Corporation, Arla Foods amba, McDonald's Corp., PepsiCo Inc., illycaffè S.p.A, The J.M. Smucker Company and Lotte Chilsung Beverage Co.

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