Rise In Adoption Of Holographic Displays In Medical And Healthcare Sector Has Accelerated The Growth of The ScreenLess Display Market

Rise in demand for screen less technology owing to ongoing developments in automotive sector and stringent government regulations for improving road safety standard is anticipated to boost Screen Less Display Market during the forecast period 2020-2025. ScreenLess Display Market Size is forecast to reach $5.9 Billion by 2025, at a CAGR of 18.90%during the forecast period 2020-2025.

The increase in adoption of advanced display technology in automotive sector for infotainment system and enhancing road safety is analyzed to be one of the major factors driving the market. Moreover, increasing stringency in government regulations for improving road safety standard leads to the adoption of advanced automotive HUDs for navigation purposes thereby contribute a significant expansion of screen less display market. In June 2019, Continental Automotive announced its partnership with Leia for the development of in- vehicle cockpit solution i.e. 3D Light field automotive display to show 3D information around vehicles. Hence all these factors assist the market growth during the forecast period 2020-2025.

With the advancement in automotive sector, automobile manufacturing companies are implementing HUD technology in passenger cars, small cars and luxury cars to enhance safety by availing traffic and weather condition data to the driver or passenger through the same. The Screen Less Display provides screen less information to drivers without looking away from the screen. This latest technology is on huge demand and is being deployed in Sedan as these offers speedometer, tachometer and navigation system display. The screen less display market has also witnessed rapid evolution with the ongoing developments in aviation sector. In the aviation sector, this technology is used to reduce the crew workload and decision making time in emergency situation. In February 6, 2020 Hindustan Aeronautics Limited signed MoU with Elbit Systems to promote marketing of the digital HUDs units for defense aviation applications. In 2019 Thales Group introduced TopMax, wearable HUD device, designed primarily for business jets, commercial aviation and cargo operators. The product equipped with AR technology to enhance situational awareness and safety. Hence all these advancements globally drive the screen less display market.

North America Screen Less Display market held significant market share of 30.4% in 2019.  The increasing adoption of smart and interactive display technologies by auto giants such as Ford, GM, Tesla and so on is analyzed to be one the major market driver currently and the shift towards integrating AR/VR in auto dashboards in the future vehicles are set to drive the screen less display market during the forecast period. The shift of production facilities to  Mexico and establish of new plants for EV production the U.S. is set to further assist the market growth during the forecast period 2020-2025. Several companies such as Google Inc, Microsoft Corporation and so on investing heavily in acquisitions, expansion and R&D for the development of this technology based products. In 2020, Google Inc acquired North, a Canadian augmented reality (AR) wearable company for more improvement in this technology.

Screen Less Display is the advanced display technology that helps in displaying or transmitting information without using a projector or the screen. Moreover several companies are investing heavily in R&D activities for the advancement in screen less display technology. Adobe systems are in process of developing cross platform of various applications that can be viewed without projector or screen. Moreover, development of AR and virtual reality devices compatible with smart phones is further set to support the screen less display market growth in the future. In February 2020, Google Inc launched its new Google glass AR headsets. The Google glass AR headsets is designed with head mounted display, hands free feature and ability to stay connected over internet all time and can be used in construction and medical field. These developments in the field of AR/VR is set to drive the market in the forecast period 2020-2025.

Major players in Screen Less Display includeGoogle Inc, Microsoft Corporation, BAE Systems, Continental Automotive, Elbit Systems, Denso Corporation, Samsung Electronics Co Ltd, EON Reality Inc, Zebra Imaging Inc, among others. In September 2019, BAE Systems launched augmented reality glasses in form of lightweight headsets which offers sensor video, free-space tracking technology, display guidance and others.