Increasing urbanization and rapid infrastructural development in developing economies contribute to rising levels of fire safety concerns in day to day life and moreover and also the cost of ATH flame retardants is considerably lower than halogenated flame retardants which impart an extra advantage for ATH, which is expected to drive market growth during the forecast period 2020-2025. Alumina Trihydrate (ATH) Flame Retardant Market size is forecast to reach $ 836.20 Million by 2025, after growing at a CAGR of 4.52% during 2020-2025.

The growth of the global Alumina Trihydrate (ATH) Flame Retardant Market is due to fast growing construction sector and ever increasing electronics industry. The consumption of ATH flame retardants in American region is high and clearly seen the growth, because the availability of low priced raw materials and comparatively less labor cost. Presence of major manufacturing firms in the electrical and electronic industry is estimated to positively affect the market owing to the increasing product launches by the companies. 

The production and demand in top countries for electrical and electronics industry is expected to boom over the next five years. Flame retardants are applied as a treatment to materials in electronics and electrical devices such as computers, laptops, phones, televisions, household appliances as well as wires & cables in order to prevent fire from starting, limit the spread of fire and minimize fire damage. Electronics can contain relatively high concentrations of some halogenated compounds, such as ATH. These flame retardants are added to high impact plastics used in television and computer monitors at concentrations of 5%-30% by weight of those plastics. According to consumer electronics association, even if the U.S. economy is likely to grow by the same disappointing +2.5% pace in 2020, the outlook for consumer electronics sales remain positive due to low interest rates, low unemployment along with a novel set of innovations. Since flame retardants can affect the desired properties, its solutions are carefully matched to the materials so that the end products can meet important fire safety requirements and manufacturers’ product performance specifications.

Americas holds the major market share of Alumina Trihydrate (ATH) Flame Retardant, due to the spending across the countries. Building and construction industry has been the prominent end-use industry for ATH flame retardant in Americas mainly driven by the strong infrastructural industry and rise in re-shoring trend. Expanding automobile sector in Latin America and increased textile business drives the usage of flame retardants in respective applications. Continuing growth of Mexican automobile parts manufacturing propels the demand for automotive coatings that consist of flame retardant in this region. U.S. dominates the Americas market with high scale of production and construction activities, followed by Canada. The U.S. construction sectors grew by a significant 3.7% year-over-year, compared to 1.0% growth last quarter. Construction growth outpaced the U.S. GDP, which increased an estimated 1.6% to 1.8% in 2019. Year-end spending stats also show strength, increasing by 4.5% compared to 2018—with the office and hotels sectors exhibiting the greatest YTD growth. In the recent years, structural reforms in Brazil and Mexico has attracted significant investments in manufacturing and infrastructure sectors of these countries which expands the scope of ATH flame retardant market in this region. 

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Alumina Trihydrate (ATH) Flame Retardant Market Growth Drivers:

ATH flame retardants consumption in thermoplastics such as Polyvinylchloride (PVC) and Polyethylene is rapidly increasing than any other flame retardants:
Polyvinyl chloride (PVC) is one of the earliest industrialized plastic and exhibits corrosion resistance and good insulation properties for many purposes. PVC is widely used in a number of industries and fields, including construction, furniture, automobile and medical. Moreover, it is mainly applied in cracking resistant sheath of heat resistant wires, cables and electrical cable in electrical industry. Flame retardants are being used in plastics since many years to prevent the polymers that are for electrical insulation of conductors and cable constructions from ignition and flame spread. Cable compounds made from PVC contains Antimony Trioxide (ATO) as flame retardant synergist to the chlorine in the PVC chain. But, due to the working mechanism of ATO and chlorine, large amounts of smoke are formed when an ATO containing PVC compound starts to burn. A major contribution to overcome these problems is the use of fire resistant and non-halogenated flame retardants to reduce this smoke formation, for which ATH flame retardant is the best choice instead of ATO because it is smoke suppressant due to its versatility and also it can reduce smoke formation. More than 33% of flame retardants are being used globally are ATH flame retardants as it is inexpensive compared to the other flame retardants. APAC is the largest flame retardant consuming region the world which means that the ATH flame retardant manufacturers can have huge opportunities to expand their business in APAC and increase the revenues.

The Major Players in this Market Include
The major companies in the Alumina Trihydrate (ATH) Flame Retardant Market include TOR Minerals, Huber Engineered Materials, The R.J. Marshall Company, Almatis GmbH, Showa Denko K.K., Ashland Global Holdings Inc., Nabaltec AG, Israel Chemicals Ltd., Jinan TaiXing Fine Chemical Co., Ltd, Hubron Speciality Ltd., and among other. 
With the growing demand for accommodating increasing population the government across the region has invested in building houses using proper flame retardant materials in order to avoid increasing fire accidents. Recent temporary lockdown imposed by government regulations for respective countries due to COVID-19 pandemic has impacted the economic growth as well as industrial activities. Thus, Alumina Trihydrate (ATH) Flame Retardant can be incorporated and the growth of this market in 2020 can be limit.


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