The Food and Beverages industry is booming across the world. The need for nutrients as well
as taste is driving the industry, and pushing experts towards conducting more R&D
to suffice the current need. Furthermore, the favorable pricing environment is
also driving the need for diverse food and beverages. This need is most prevalent in the North
American population as the country is an extreme consumer of fast food on a
daily basis. Almost all meals are coupled with carbonated
soft drinks, which in return, is uplifting the North America carbonated soft
drinks market. Be
it McDonald's, Dominos' Pizza or any eatery, North Americans never refrain from
coupling their ecstatic order with a glass of carbonated soft drink. These fast food chains have made the idea of
ordering soft drink an inevitable habit which is directly boosting the North
America Carbonated Soft Drink Market. In 2018, the North America Carbonated Soft Drinks Market was valued at $67 billion, and is projected to grow at a
CAGR of 2.4% during the forecast period 2019-2025.
The Import Data
Analysis of the North America Carbonated Soft Drinks Market –
North America
carbonated soft drinks market growth can be gauged by data of its host
industry, which includes mineral waters, aerated waters, and other non-alcoholic
beverages. Here's
the table highlighting the import value and the share in the world’s import of
different countries of North America in the parent industry, which is an
evidence of growth in the North America carbonated soft drinks market –
Table 1:
The North America Import Data Analysis of the
Host Industry of Carbonated Soft Drinks Market
Sr. No. |
Country |
Import Value (In USD) |
Share in World Imports (%) |
1 |
United States of America |
3416 Million |
16.3 |
2 |
Saudi Arabia |
855 Million |
4.1 |
Trade Data – International Trade Centre
The statistics clearly
highlight that the host industry of North America carbonated soft drinks market
is growing, and
the profitable share of it in the world's import proves it. It can be fathomed that a substantial part of this
data is contributing to growth of the North America carbonated soft drinks
market. Furthermore, according to reports of the American Beverage Association,
the direct economic impact of the non-alcoholic beverage industry was $182.6
billion in the U.S. economy and created 253,000 jobs.
North America
Carbonated Soft Drinks Market: Key Application
Among the various
flavored carbonated soft drinks available in the market, the most
attractive is cola. This sweetened carbonated soft drink
flavored with various ingredients such as vanilla, citrus oils, cinnamon,
caffeine, and others is gaining traction because of its attractive flavor. It
became popular across the world after pharmacist, John Pemberton created a
non-alcoholic recipe, inspired by the coca wine. Since then, it has been ruling
the North America carbonated soft drinks market. The two most famous brands who
capitalize from their cola flavors are Coca-Cola and Pepsi. They have been leading the
market with their brand advertisements which place emphasis on the need for
refreshment and merging of the drink with any form of food such as burgers or
even ice-creams. They include sports celebrities and other stars to make the
ads more appealing to the consumers, who are leading to increased demand for
cola flavored carbonated soft drinks. Moreover, the availability of them in
various forms such as cans, pet bottles, and even family packs make it an
inevitable companion, generally among the millennial population. As per the
reports of Catalyst, millennials account for over a third of the
US labor force. Thus, it can be easily assessed that the consumption of
carbonated soft drinks, especially cola is growing slowly, and in upcoming
years, the end-user
vendors are going to benefit from it. Furthermore,
according to the non-profit Centre for Science in the Public Interest (CSPI),
Coca-Cola has planned to invest $8.2 billion in Mexico by 2020 while PepsiCo
has plans of investing $5 billion. The application of Cola in the North
American carbonated soft drinks market is going to grow at a CAGR of 2.3% over
the forecast period of 2019-2025.
North America
Carbonated Soft Drinks Market Growth Drivers & Future Prospects for the
Vendors:
As per the U.S. Center
for Disease and Control Prevention (CDC), almost 84.8 million American adults,
which is almost 36.6% of the total American population, consumes fast food on a
regular basis. Major food joints like Subway, Pizza Hut, Dominos,
McDonald's, Burger King, and many others keep providing lucrative value meals,
majorly with a combination of carbonated soft drink. These offers are undeniable by one and
are in return is appearing beneficial
to the North America carbonated soft drinks market vendors, who are massively enjoying
this growth.
The world is not only
experiencing multifarious dietary preferences due to the population growth but
the higher income statistics are also adding to it. The
favorable pricing environment is influencing the population to shift to
value-added products such as carbonated soft drinks. The undermentioned table summarizes the
household disposable income of North American countries, which reflects the
up-surging prospects North America carbonated soft drinks market –
Table 2:
The North America Household Disposable Income
Analysis Attributing to the North America Carbonated Soft Drinks Market
Sr. No. |
Country |
Annual Growth Rate (%) |
Year (Last Findings) |
1 |
United States of America |
2.3 |
2017 |
2 |
Canada |
3.6 |
2017 |
3 |
Mexico |
1.9 |
2016 |
Household Disposable Income Data –
Organisation for Economic Co-operation and Development (OECD)
These statistics hint
at the unprecedented growth rate of disposable personal incomes. A substantial
percentage of this amount is spent on luxury living, and carbonated soft drinks
being easily available at lower prices is one of them. Thus, with growth of
household disposable incomes, the North American carbonated soft drinks market
is going to experience a major push.
· Implementation
of Sugar Tax to fight Obesity is benefiting the Diet Carbonated Soft Drinks
Market of North America –
The carbonated soft
drinks market is facing an extreme challenge due to concerns over the
increasing rate of obesity. The U.S. Center for Disease and Control Prevention
(CDC) assessed that the prevalence of obesity ranged at around 39.8% and
affected almost 93.3 million U.S. adults annually by 2016. This has
created a challenge for the North American carbonated soft drinks market.
Moreover, several countries have imposed a sugar tax on drinks, which have 5
grams of sugar per 100 ml. However, the pioneers have
come up with a solution to introduce sugar-free carbonated soft drinks, which
have a lesser amount of sugar so that it boosts consumer sales in a healthier
environment. This change has been attracting consumers and is boosting the
North American carbonated soft drinks market, which is set to see extreme growth
in the next
few years.
Although sugar
cutting is
the need of the hour due to the growing incidences of diseases such as diabetes
and obesity, sweetened
beverages compose as one of the most important parts of eating patterns. It is because they not only contribute to the water needs of the body but also
give nutrient and necessary calories, which account for almost 20% of total
calorie intake. The sweetened beverages account for almost 35% percent of the
calories from beverages. Hence, with the requirement for sweetened
beverages, the demand for carbonated soft drinks is going to increase, and
thus, benefiting the North American carbonated soft drinks market.
Gastric Phytobezoar
Dissolution is a disease caused due to indigestible fruit and vegetable fibers,
which are found in the gastrointestinal tract. The National Centre for
Biotechnology Information (NCBI) reports that ingestion of diet coke coupled
with cellulase
supports as an effective treatment for gastric phytobezoars. The
medical benefits of diet coke are going to lead to increased demand for
carbonated soft drinks, resulting in growth of the North American carbonated
soft drinks market.
North America
Carbonated Soft Drinks Market: Major Players
The key players in the
North American carbonated soft drinks market are Monster Beverage Corporation,
Britvic PLC, Parle Agro Private Limited, PepsiCo, Inc., The Coca-Cola Company,
Cott Corporation, Döhler,
Kraft Foods Group, Inc., and, Dr Pepper Snapple Group.
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