Middle-East & Africa Beef and Poultry Meat Market is Experiencing Significant Growth Due to the huge consumption of halal meat

The Middle-East & Africa Beef and Poultry Meat Market is gaining traction in the region owing to the huge consumption of halal meat. The growth of halal meat is attributed to the numerous health benefits such as no or less incidence of food contamination. Lately, the MENA region has started to follow the trend of certified halal. Meat, meat derivatives, and products including meat ingredients compulsorily have to be certified halal. UAE, in the Middle-East, is seeking to grow and develop in the halal food industry. The country has initiated the International Halal Accreditation Forum (IHAF) that has 25 members with an objective of enhancing global halal trade. In 2018, Mitsubishi Corporation bought minority shares in Al Islami Food, a UAE based frozen halal meat manufacturer. This deal is expected to support Mitsubishi to grow its footprint in the restaurants, hotels, foodservice segment, and catering market in UAE.

Because of these amalgamations by the business leaders, the Middle-East and Africa beef and poultry meat market were evaluated to be $30 billion in 2018, and the opportunities will be incrementing at a CAGR of 8% during the forecast period 2019-2025.

Innovations Positively Impacting the Market Growth

·   Lab-Grown Meat in Middle-East: The gulf country imports most of the food products that the consumers eat owing to this the region is looking at the innovative techniques to produce their food for food security. Lab-grown meat is the new high-tech innovation in the Middle-East beef and poultry meat market that will provide an alternative source of protein to the consumers. Cultured meat is capable of reducing the environmental, ethical, and public health issues that are associated with ordinary livestock farming. For instance, California-based company Just is seeking opportunities to manufacture lab-grown meat in the Middle East. Just is in talks with few of the manufacturers from the UAE, Kuwait, Bahrain, and Saudi Arabia. Soon, the company will start its operations in the region.

·    Antibiotic-Free Halal Chicken- In 2018, JB’S business unit Seara, leading food producers in Brazil, entered the United Arab Emirates, Middle-East poultry meat market with 100% Natural chicken that is an antibiotic-free meat market. The company ensures that these chickens were never given any antibiotic throughout their lives and are clinically tested before being launched in the marketplace. Seara is targeting to build a strong relationship with the vendors through their products and innovations to meet preference and need of the local customers.

Middle-East Beef and Poultry Meat Market

Gulf Cooperation Council (GCC) includes Kuwait, Bahrain, Qatar, Oman, United Arab Emirates, and Saudi Arabia. GCC is the fastest growing regions in terms of halal meat consumption. Increasing urbanization, rising incomes, and growing population are the combined driving force for poultry meat consumption. The growing market opportunities in GCC due to Qatar hosting the World Cup in November 2022 and UAE hosting Expo 2020 in October 2020, which will cater the brands to enter and expand in the region. These events will create immense market opportunities for Middle East poultry meat market in the food industry.

Additionally, as of 2017, Qatar imported $40 million frozen and boneless beef according to the Trade Development Authority of Pakistan. Due to the upcoming event in Qatar, the demand for meat such as kobe beef, skirt steak, and smoked brisket will rise projecting growth of the MENA beef and poultry meat market. The following table shows the import of the beef to major countries in Middle-East from the U.S., according to the U.S. Meat Federation-

Export Data Source- U.S. Meat Federation

The upsurge in the food industry to various countries in Middle-East is substantially attributed to the growing demand for beef meat is creating growth prospects for the Middle-East beef meat market.

Africa Beef and Poultry Meat Market

The rapid growth in the consumption of meat in Africa is providing opportunities for potential investors as red-meat intake is high in the region. Zambia has the maximum demand for beef in the region along with a strong supply for the same. As a result, African beef market will continue to witness strong growth due to Zambia. Furthermore, South Africa is considered as the largest commercial poultry-producing country, followed by Egypt, Morocco, and Nigeria. South Africa poultry production is largest as they are easily available, cost-efficient, and best source for animal protein intake. This also fulfills the African government’s zero-hunger objective that was initiated in 2016 by the South African Poultry Association (SAPA). Amongst all the poultry breeds, chicken consumption is the most with is around 63%, ducks are 11%, geese is 9%, and turkeys 5%, according to the Scientific Electronic Library Online (SciELO). Over the years, the increased average income and the steady economic growth in South Africa have pushed the consumer preference towards protein-filled diet due to this, the demand for poultry meat has skyrocketed. Owing to this, the African poultry market will continue to rise. In terms of export and import, according to the Food and Agriculture Organization, Brazil exports are expected to increase by 26% by the end of 2025. On the other hand, Africa beef and poultry meat market is the major importer of beef from the U.S., according to the U.S. Meat Federation-

 Export Data Source- U.S. Meat Federation

The growth in the food industry to the countries in Africa is significantly attributed to the increasing demand for beef meat, which is influencing the growth opportunities in the region. Therefore, the Africa beef and poultry meat market are experiencing growth.

The Major Players in the Market

Some of the dominating companies in the Middle-East beef and poultry meat market are Tyson Foods Inc., BRF S.A., Oceana Brands Ltd., Cargill Inc., Smithfield Foods, Inc., Cherkizovo Group, W.H. Group, Hormel Foods Corporation, Vion Group, and Marfrig Group. 

·    BRF Plans to Merge with Marfig

In 2019, Brazilian food processor BRF S.A. is planning to have a potential merger with Marfig S.A., leading Brazilian food processing company, with a plan to become the world’s largest producer of meat and meatpacking giant.

·    Cargill Invests in Startup, Aleph Farms

In 2019, the world’s leading FMCG company Cargill Inc. invested in a cell-based meat startup Aleph Farms from Israel. The startup was found in 2017 and grew meat directly from beef cells through 3D technology, and suppled meat such as beef and poultry, the company created a pool for Cargill to enter into cultured meat.

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