Market Overview:

The global Account-Based Marketing (ABM) Market is projected to grow at a CAGR of 14.9%, reaching $3.9 billion by 2030. As businesses increasingly focus on enhancing ROI and customer engagement, ABM is becoming a key strategy, particularly for B2B companies. Approximately 99% of marketers report higher ROI using ABM strategies, according to the Information Technology Services Marketing Association (ITSMA). Companies are shifting toward hyper-personalization and social selling strategies, using AI-driven tools and data analytics to target individual accounts with tailored content. This is reshaping the marketing landscape, especially in sectors like IT, manufacturing, and healthcare.

Regional Insights:

The U.S. leads the market, driven by its status as a global business hub and home to major technology companies like Hubspot. In 2023, North America contributed 39.28% to the global ABM market. With the rising globalization of the IT sector, the demand for ABM solutions in the region is expected to grow at a CAGR of 13% during the forecast period. Europe and APAC are also witnessing significant growth, with countries like Germany, the U.K., and China adopting ABM to enhance B2B customer engagement and ROI.


Scope of the Report: 

    Report Metric

                              Details

Base Year Considered

2023

Forecast Period

2024–2030

CAGR

14.9%

Market Size in 2030

$3.9 billion

Segments Covered

By Account Type, By Component, By Deployment Model, By Organization Size, By Industry Vertical, and By Region


Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and the Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and the Rest of Asia-Pacific), South America (Brazil, Argentina, Colombia, Chile and Rest of South America), Rest of the World (Middle East and Africa).



Key Market Players

  1. 6sense

  2. Act-On Software

  3. Adaptive Intelligence

  4. Celsius Gkk International

  5. Drift

  6. Hubspot

  7. Radius Intelligence

  8. Engagio

  9. SourceMedia

  10. Jabmo


Recent Developments:
  • 6Sense launched its AI-driven ABM platform, which focuses on immediate account-oriented tasks to drive business growth.
  • Hubspot introduced new ABM tools aimed at integrating sales and marketing channels for improved collaboration and customer insights.

ABM Market: Competitive Landscape

The ABM market is competitive, with key players focusing on product innovation, strategic partnerships, and geographical expansion. Major companies include: 6sense, Act-On Software, Adaptive Intelligence, Celsius Gkk International, Drift, Hubspot, Radius Intelligence, Engagio, SourceMedia, and Jabmo.

About IndustryARC™:

IndustryARC primarily focuses on Market Research and Consulting Services specific to Cutting Edge Technologies and Newer Application segments of the market. The company’s Custom Research Services are designed to provide insights into the constant flux in the global demand-supply gap of markets.  

IndustryARC’s goal is to provide the right information required by the stakeholder at the right point in time, in a format that assists an intelligent and informed decision-making process.

Contact Us:

Mr. Venkat Reddy

IndustryARC

Email: [email protected]

USA: (+1) 518-282-4727